StreetDigital
SaaS Platform
Our client, Street Digital, is the CEO of a multifamily digital marketing agency and production studio specializing in lead generation and brand marketing. The agency leverages both in-industry and external expertise to deliver highly targeted PPC and social media campaigns, advanced website tracking, cinematic video content, and innovative marketing strategies tailored to luxury real estate.
With a team of multifamily marketing specialists, the agency approaches every campaign through a property management lens, providing insights and results that traditional digital marketing firms are unable to match.
COLLABORATION PERIOD: 2023 - NOW
INDUSTRY: LUXURY REAL ESTATE, MARKETING ANALYTICS, MULTI-FAMILY
Business goal
Primary Objective: The client initially used a no-code solution which proved to be expensive, inflexible, and hard to maintain. Additionally, performance issues led to frequent metric crashes, with no effective error resolution methods in place.
Secondary Goals: The client also sought to improve their onboarding process for the new clients. Their existing process was cumbersome and time-consuming, requiring a more streamlined and efficient solution.
Alignment with Business Strategy: Our solution aligns with the client's overall business strategy by providing a cost-effective, flexible, and high-performance BI tool. By addressing the performance issues and enhancing the onboarding process, InterCode supports the client's goal of optimizing their digital marketing efforts and expanding their portfolio efficiently.
Product description
A BI tool for multifamily property managers, offering insights into digital marketing campaigns by integrating with Google Ads, Analytics, Property Management Systems, Social Media platforms, and more. It features customizable reporting dashboards and scheduled email delivery. The tool uniquely aggregates and analyzes data from various sources, providing comprehensive insights within a single tool.
Challenges
1. Ensuring data integrity and accuracy
2. Managing system load and error handling
3. Enhancing UI performance
4. Implementing an efficient scheduled email delivery system
Approach
To address these challenges, we moved to a microservices architecture, which separates all integrations and provides a more reliable and scalable system. Our approach focused on several key areas:
Result
InterCode team successfully expanded Street Digital Media business operations into the United States. Due to our cooperation, the client gained big real estate companies as customers. With the implementation of our digital marketing dashboard with analytics and automated processes, we increased company business performance by up to 18%.