Digital marketing includes SEO and contextual ads as two essential elements that can help companies increase their online exposure and increase website traffic. We'll delve deeper into the definitions, practical applications, and business applications of these two concepts in this essay. &nbsp;

The two major types of SEO are on-page SEO and off-page SEO. While off-page SEO includes practices like link building and social media marketing to advertise a website and boost its reputation, on-page SEO refers to optimizing the content and structure of a website. &nbsp;

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Search engines rate websites in search engine results pages (SERPs) based on a variety of criteria, including relevance, reputation, and user experience.Making a website more search engine welcoming and increasing its chance of showing up higher in SERPs are the two main objectives of SEO. Combining technological and creative strategies, SEO entails actions like keyword-optimizing website content, enhancing website performance and smartphone friendliness, and constructing high-quality backlinks to the website from other reliable websites.

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The layout of your website should be easy for both users and search engine bots to understand. Use the correct keywords throughout your website.

A form of online advertising known as contextual advertising includes the display of advertisements that are pertinent to the content of a website or the user's search keywords. On search engine results pages or on other websites that are a part of an ad network, contextual advertisements are typically shown as text or picture advertising.

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Contextual advertising analyzes the content of a webpage or the user's search query to display ads that are most relevant to the user's interests.Because of this, contextual advertising is extremely focused and efficient at conveying the right message to the appropriate population.

Targeting is a step in contextual advertising where marketers pick particular terms or subjects related to their goods or services. Then, in order to choose which ads to show, the ad platform applies algorithms to the text of a website or the search query.

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The ad platform uses a real-time bidding system to choose which advertisements to show and in what order after advertisers place bids on the terms or subjects they want to target. Advertisers only have to pay the pay-per-click (PPC) format of the ad platform's fees if someone hits on their ad.

Contextual advertising and SEO are two crucial elements of digital marketing that can assist companies in enhancing their online exposure, increasing website traffic, and achieving their marketing objectives. While contextual advertising involves showing advertisements that are pertinent to the content of a website or the user's search question, SEO entails optimizing a website to better its ranking in search engine results pages. Businesses can successfully reach their target population and increase sales by utilizing the combined forces of SEO and contextual advertising.

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When you create a product, it can have different purposes. For example: create a startup, support an existing project, update something that is outdated, or automate a process, but increasingly products are created with the goal of making money. Development products can be sites, web applications, programs, games, operating systems, controllers, artificial intelligence, and virtual reality...

Cloud software that is created for the purpose of monetization is called a SaaS (Software as a Service) application. 

However, not all products are created for making money, so let's figure out what is the difference between them.

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Unlike SaaS, software products are usually installed on the user's equipment (owned or leased). The term of the product license is usually not limited (although there are cases when manufacturers limit the time the product can be used). An example of a software product would be Microsoft Office, while an example of software as a service would be Google Docs. So, what are the ways to monetize your SaaS applications? There are pricing models and strategies for success that can help you!&nbsp;

The most widely used pricing approach involves calculating all expenses, including a reasonable profit margin, and setting prices accordingly. A SaaS firm may factor in costs such as product development, design, their own SaaS providers, and personnel expenses when determining pricing.

Model 2 “Competitor-based pricing” involves setting prices based on what your competitors are already charging. This method is especially beneficial for startups that are uncertain about the value of their product and lack historical sales data to support their decision-making. This is not a perfect model, your competitors shouldn’t be guiding your decisions. We recommend that you decide your own price.

In plain terms, value-based pricing is the sole pricing strategy suitable for your SaaS enterprise. Rather than focusing internally on your firm or externally on your competitors, value-based pricing entails seeking pricing feedback from the individuals who will make decisions based on your prices: your clients.If you discover that customers are willing to pay, you can commence with a higher price point than your competitors, resulting in more revenue from the outset.

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Here are some of the ways you can monetize your SaaS applications:

Way 1: This strategy charges a one-time fee for access to the software, which includes ongoing support and updates. This can be a good option for SaaS companies that provide software that is used over a long period of time.

Way 2: This strategy charges users a monthly or annual fee for access to the software. This can be a good option for SaaS companies that provide ongoing services or support.

Way 3: This strategy offers a free version of the software with limited features while charging for access to more advanced features. This allows users to try out the software before committing to a purchase and can help to build a loyal user base.

Way 4: This strategy offers different pricing tiers for different levels of usage or access to features. This can help to cater to a wider range of users, from individual users to enterprise-level clients.

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Сhoose the best pricing model for your SaaS application.

To choose the best pricing model for your SaaS application, consider your target audience, your competition, and the value that your software provides. You may also want to experiment with different pricing strategies, such as offering discounts for annual subscriptions or providing a free trial period. Remember to regularly evaluate your pricing model to ensure that it is effective and profitable for your business.

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Today it is pretty much common for people to develop their own website or create a startup. When you have such an idea, you start looking for a competent developer or company that could fulfill all your requests. So, who is better to choose a freelance developer or a software company?

Definitely, we all know that hiring a freelancer will be cheaper than hiring a company. In some cases, we don't need to overpay for the company services, if we have a small project with small risks. But if it is about a big one with high risks and dependencies, remember the saying:

Independent freelancers mostly have expertise in a couple of specific fields. At that time, a software development company can propose a wide spectrum of services - there is a developer for each request :D

In order to receive a 5-star review from a client, a company can work for 2-3 years on one project. Trust is built over years.On the other hand, freelancers may cancel the project if something goes in a way they don’t like. There is more chance that freelancers can con you. Unfortunately, this is the truth ;(

Have you ever met freelancers who solve all the legal parts, such as accounting and taxes? If yeah, they handle it on their own.But when you work with companies, you don't need to care about preparing contracts. They will prepare all documentation required to start cooperating.&nbsp;

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Build your dedicated team as you want it to be!

Who will handle maintenance after the project is launched? Maybe you will work with the same freelancer, but in most cases, you will have to look for a new candidate since they are not interested in doing maintenance.

A freelancer or a company? We don’t know, really. It depends on your case. What’s your budget, what’s your scope. Is it a risky project or not. It's up to you to choose, but remember the saying:

We aren’t rich enough to buy cheap things.

Still have any questions? Let’s book a free call.

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The web has undergone a remarkable evolution over the years, and websites have become increasingly intricate, interactive, and versatile, catering to a diverse array of devices and screen sizes. Yet, as websites have grown more sophisticated, their accessibility and performance have emerged as significant challenges. To address these issues, two groundbreaking technologies have emerged in the web development realm: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP). By combining these two technologies, developers can create a superior web experience that is swift, engaging, and dependable, surpassing the capabilities of conventional web applications.

Although PWAs can be installed on users' devices like native apps, they are still accessible through a web browser. As a result, PWAs are an ideal solution for businesses seeking to provide their customers with a native app-like experience without the hassle of creating separate apps for various platforms.

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PWAs are designed to be fast and reliable, even on low-end devices and slow internet connections. They use techniques such as lazy loading and caching to ensure that content is quickly loaded and readily available, even offline. PWAs are also designed to be engaging, offering a user experience that is smooth and responsive. PWAs can also receive push notifications, giving businesses the ability to send messages to their customers, even when they are not using the app.

To accomplish this, AMP employs a subset of HTML, along with custom AMP components, to create pages that are lightweight and fast-loading. AMP pages are specifically designed to load rapidly, even on sluggish internet connections, which is particularly critical for users in emerging markets where internet speeds may be limited.

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AMP pages are also designed to be highly engaging, with animations and other interactive elements that can enhance the user experience. AMP pages are also optimized for search engines, which can help businesses increase their visibility in search results. AMP pages are also highly accessible, which makes them a great solution for businesses that want to ensure that their website is accessible to all users, including those with disabilities.

The amalgamation of PWA and AMP technologies can provide web developers with a powerful and distinct solution. Combining PWA and AMP technologies can result in a fast, reliable, and engaging web experience that surpasses the capabilities of traditional web applications, making it an attractive proposition for businesses By leveraging the power of both PWA and AMP technologies, businesses can enhance their search result visibility with a distinct approach. Since AMP pages are designed for optimal search engine performance, they are more likely to appear prominently in search results.

The fusion of PWA and AMP enables businesses to create a web application that is not only fast, dependable, and engaging but also has a robust search result presence.

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The article titled "The Synergy of PWA and AMP for Fast, Engaging, and Reliable Web Applications" delves into the advantages of integrating Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMP) to create an enjoyable and seamless user experience on the internet. PWAs are web applications that offer native app-like features, whereas AMP provides quick-loading mobile pages. Together, these two technologies result in a speedy, dependable, and captivating web experience for users. The article is structured into three parts, starting with an introduction to PWAs, followed by an overview of AMP, and finally, a discussion on the benefits of merging PWAs and AMP. The article concludes that this collaboration between PWAs and AMP represents the future of web application development, offering users a smoother and more efficient online experience.

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When you plan to buy a house, you have a choice: buy it ready or build it yourself. If you decide to build yourself, then you can choose the layout of the house, but if not you will have to agree with the already-made project. You'll be able to set up your own settings, but not as much as if you were building from scratch. Something similar happens in programming.&nbsp; There are a few ways to create websites, apps, and other software solutions. Here they are - High Code, Low Code, and No Code approaches. But we will divide them into different simpler categories. Custom Code, No-Code, and AI (Artificial Intelligence). What is the difference between them? Do you have to choose just one? What is more profitable? Let's see.

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It uses such technologies as Java, JavaScript, NodeJS, Python, React, Redux, Angular, C++, and others. For convenience, you can use such libraries as Django and Spring. So what is the profit of using Custom code? A Custom code project is created manually from start to finish, so you can change or add any detail.

Custom Coding creates a large number of customization options. It gives more control over the development process.

So what is the profit of using Custom code? A Custom code project is created manually from start to finish, so you can change or add any detail.&nbsp; Custom code has its drawbacks. For example, long development time and high pay for experienced workers. It also takes more time to test and fix bugs. However, this is a fundamental approach that guarantees the high-quality work of the project.

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No-code development is a type of web development that allows non-programmers and programmers to create software using a graphical user interface.&nbsp;

Advantages of No-Code:

There is an opinion that No-Code and Low-Code will make up over 65% of development in the near future. But the No-Code approach is not a perfect solution for every request. Due to its availability and ease of use, No-Code solutions are chosen not only by experienced developers. Therefore, the quality level of such products may be worse. Besides that, products without code are limited in terms of large-scale innovation and have limited flexibility, so they are difficult to expand.

People can make mistakes and do not know everything. Human errors are most often caused by fatigue, underestimation/overestimation of certain data, and lack of experience or knowledge. AI is free from these disadvantages.&nbsp; But it still needs human support. It is unlikely that it will be able to break into difficult processes with confidential code, so it needs someone to correct its work.

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Of course, we don’t know what is best for you in your specific case.&nbsp;

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We know for sure that the best solution for us is Custom сode. 

This approach seems fundamental and qualitative to us, because of the large number of customization options and the high-quality work of the project. It's up to you what to choose, but remember that choosing the right build model is an important part of any successful project.&nbsp; Have any questions? Just drop them below.

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How often do you visit Twitter or Instagram? Probably every day. And you face the part of the website, it is called the Front-end part. But when you're trying to log in, or press buttons or sending any data, you’re running the Back-end part. So together we call them Full-stack development. Let’s find out who is better to have in a project — full-stack or front/back-end.

For example, if the website is a human body, you can use CSS to change the structure of the muscles and the appearance of certain muscles. Now, when it comes to websites, you can use CSS to customize individual sections of your site to determine the look and style it displays. Front-end web developers integrate this "style and look" into a CSS file and add it on top of the HTML file. Whenever they need a particular style, they refer to a CSS file that contains predefined styles.

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A user-facing website interface should be aesthetically pleasing. But without the software running in the background, the website interface wouldn't even exist. This is what tests the skills of the end developer.&nbsp;

Back-end developers work on the server side.

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InterCode support the idea with Full-stack development.

We believe that when one person is responsible for both the front end and the back end part, then he/she is able to do the work best because of doing it from start to finish. And what do you think about this?

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&nbsp; &nbsp; The IT world changes every year, and for many developers, the ability to adapt and keep their technological stack up to date becomes a vector for further career development.&nbsp; &nbsp; As a Flutter developer on the Intercode team, I was curious about how popular this framework is in various business projects to ensure the technology choice is relevant. Using the FlutterShark application, which shows which technologies are used to build the installed applications on smartphones, I could find out how actively Flutter is used in software products that are used every day.&nbsp; &nbsp; It was surprising and gratifying to discover that leading innovative companies in Ukraine, such as PrivatBank, Monobank, Kyivstar, and the cryptocurrency exchange Binance, have chosen Flutter as the main framework for their mobile applications. This information was not easily accessible, as official details regarding the technologies used in such applications are often difficult to find. However, job postings seeking developers with Flutter expertise confirm that these companies indeed favor this technology. This realization marked an important milestone for me, confirming that this way in development is not only promising but also indicates that my professional growth within the company is progressing in the right direction.

&nbsp; &nbsp; Flutter is a mobile application development framework created by Google that allows you to build cross-platform applications simultaneously for the web, Android, iOS, macOS, and Windows using a single code base.&nbsp; &nbsp;• Multi-platform. Build features once and deploy to both mobile platforms iOS and Android.&nbsp;&nbsp; &nbsp;• Development. Flutter's hot reload feature allows developers to instantly view code changes without needing to restart the app. This feature significantly speeds up the development process, allowing quick iterations, experimentation, and bug fixing. Also, in the release 3.27.1 Flutter introduced support for Swift Package Manager, unlocking access to the thriving Swift package ecosystem and empowering Flutter plugins to leverage a wealth of pre-built functionality to accelerate development.&nbsp;&nbsp; &nbsp;• A single code base. This makes it easier to maintain and update the application because changes need to be made in only one place.&nbsp; &nbsp;• Customization. Flutter comes with built-in Cupertino and Material designs, ensuring your apps blend seamlessly with both platforms. Also, with each new version release, the framework gets new widgets with up-to-date design.&nbsp; &nbsp;• Ecosystem. A wide educational base, a large number of tutorials on the network, and active chats of the flutter community of developers.&nbsp; &nbsp; &nbsp;Also, the Flutter team regularly hosts open online events, such as #FlutterInProduction , offering valuable opportunities to gain fresh insights and inspiration from real-world Flutter user stories. These events also provide a chance to learn about the latest features directly from Flutter's technical leads and explore what the future holds for Flutter app development in this dynamic, multi-segment virtual format.

&nbsp; &nbsp; Flutter is quite convenient in the process of developing and supporting applications, which allows our team to implement large-scale and ambitious projects, creating MVP solutions that allow us to quickly test ideas and adapt to user requirements. &nbsp; &nbsp; While the Flutter ecosystem is rapidly expanding, it has a bigger emphasis on mobile development, and Web or desktop platforms may still have fewer libraries and packages compared to more widely used frameworks. Despite certain limitations, Flutter's flexibility allows developers to utilize existing native libraries as needed expands the scope of the application, and opens up new opportunities for those who seek to engage in cross-platform development in the broad sense. &nbsp; &nbsp; However, versatility does not always equal convenience, so developers face certain challenges. Sometimes, it is necessary to integrate platform-specific components and functionality, which requires additional knowledge, skills and complexity of configuration compared to other frameworks. &nbsp; &nbsp; &nbsp; Features like Bluetooth, location, or other hardware-specific operations can involve complex configurations. Developers must navigate platform APIs and ensure the integration works seamlessly with Flutter's Dart code. &nbsp; &nbsp; Features like push notifications, background tasks, or platform-specific permissions often require additional configuration files (e.g., AndroidManifest.xml for Android, Info.plist for iOS). Ensuring consistency and avoiding errors across platforms can be time-consuming.

&nbsp; &nbsp; Therefore, working with Flutter is not just a choice of technology but a strategic approach that meets modern market requirements. We are convinced that Flutter has great value and promise for various industries, as evidenced by its adoption by large companies, particularly banks. This is an important factor because applications in the banking sector must not only provide a convenient interface but also meet high requirements for data protection and resistance to loads. &nbsp; &nbsp; Today, Flutter is becoming a popular choice for businesses of all sizes, from startups to large corporations. A cross-platform approach allows optimizing resources while maintaining the quality and reliability of the product, which is very important for business. &nbsp; &nbsp; The realization that the knowledge and experience of our team become the basis of solutions not only for local projects but also for large companies motivates us to develop and use the potential of modern cross-platform technologies to the maximum.

SaaS Development

Web and Mobile Development

Experience Design (UI/UX)

Dedicated Team

Solution Definition

Discovery Phase

Software Engineering Service

3D party API Integrations

Software Testing

We provide a full range of services – from idea to prod, from dream to reality, from scratch to a whole project.

Services

Frontend

Backend

Databases

Clouds

Mobile

API Integrations

We are passionate about creating a product with the right technology. Discover some of our loved ones, in which we are powerful.

Services

Technology

Flutter: The choice of technology that is becoming the standard among the big players.

Full-stack development vs Front or Back-end separately

Custom Code vs No-Code vs AІ

PWA + AMP: The Future of Fast, Engaging, and Reliable Web Applications

To hire a freelancer OR a company. What to choose?

SUPPORT FROM OUR PROFESSIONAL ENGINEERS

sales@intercode.io

+38 (099) 471 16 27

69a, Bohdan Khmelnytskyi str. Chernivtsi, Ukraine.

69a, Bohdan Khmelnytskyi str. Chernivtsi, Ukraine.