StreetDigital
SaaS Platform
Our client is the CEO of a multifamily digital marketing agency and production studio with huge experience in lead generation and marketing brand niche. They have developed and combined the best resources in and outside of the industry to deliver the most precise pay per click and social media ad campaigns, in-depth website tracking, cinematic video content, and the most innovative marketing strategies in luxury real estate.
Comprised of multifamily marketing experts who have years of experience managing Class A & B lease up and stabilized marketing campaigns throughout the country, they optimize and manage their strategies through a property management lens that other digital marketing agencies lack.
COLLABORATION PERIOD: 2023 - NOW
INDUSTRY: LUXURY REAL ESTATE, MARKETING ANALYTICS, MULTI-FAMILY
Business goal
Primary Objective: The client initially used a no-code solution which proved to be expensive, inflexible, and hard to maintain. Additionally, performance issues led to frequent metric crashes, with no effective error resolution methods in place.
Secondary Goals: The client also sought to improve their onboarding process for the new clients. Their existing process was cumbersome and time-consuming, requiring a more streamlined and efficient solution.
Alignment with Business Strategy: Our solution aligns with the client's overall business strategy by providing a cost-effective, flexible, and high-performance BI tool. By addressing the performance issues and enhancing the onboarding process, InterCode supports the client's goal of optimizing their digital marketing efforts and expanding their portfolio efficiently.
Product description
A BI tool for multifamily property managers, offering insights into digital marketing campaigns by integrating with Google Ads, Analytics, Property Management Systems, Social Media platforms, and more. It features customizable reporting dashboards and scheduled email delivery. The tool uniquely aggregates and analyzes data from various sources, providing comprehensive insights within a single tool.
Challenges
1. Ensuring data integrity and accuracy
2. Managing system load and error handling
3. Enhancing UI performance
4. Implementing an efficient scheduled email delivery system
Approach
To address these challenges, our team adopted a micro-service architecture that decouples all integrations, providing a robust and scalable solution. Key components of our approach included:
Result
InterCode team successfully expanded Street Digital Media business operations into the United States. Due to our cooperation, the client gained big real estate companies as customers. With the implementation of our digital marketing dashboard with analytics and automated processes, we increased company business performance by up to 18%.