Case Study
Our client, Adway, utilises AI-powered social recruiting technology to help companies tap into untapped talent and connect with high-quality candidates across major social media platforms. The solution integrates smoothly with existing ATS systems and career pages, ensuring an efficient hiring process. Recently, Adway was recognized as a Core Leader in the 2025 Fosway 9-Grid™ for Talent Acquisition - for the fourth year in a row.
COLLABORATION PERIOD: 2023 - 2025
INDUSTRY: Ads, AdTech, Recruiting
CLIENT'S WEBSITE: adway.ai
AI-Powered Social Recruiting Platform

Business Goal

Our client's business goal is to attract and hire top talent faster by using social media as a primary channel for recruitment. They aim to move beyond traditional job postings and tap into the vast audience of passive candidates scrolling on social platforms daily. 

By using Adway’s AI-driven automation and seamless ATS integration, customers can reach untapped talent pools, strengthen employer branding, and enhance candidate engagement at scale. Their focus is on transforming recruitment processes into proactive, data-driven strategies that resonate with high-quality candidates, improving the quality of hire and reducing time-to-fill in an increasingly competitive talent market.
Business Goal

Integrations:

The InterCode team provided such 3rd party API integrations:
- SalesForce, Eploy
- Facebook, Instagram
- Google, TikTok
- Lever, ReachMee
- Recman, Oleeo
- SmartRecruiters, Workday
- Teamtailor and others
Integrations:
Jobs already connected-1.webp

How Adway's AI Recruiting Engine Works

InterCode's client Adway is transforming recruitment by focusing on Quality of Hire.
Unlike traditional methods that prioritize quantity, our AI-driven social recruiting technology connects you with untapped talent across all major social media platforms.
number2adway.webp

Adway fully automates paid social recruitment marketing — from hyper-targeted job ads to strategic employer branding — using proven eCommerce funnel strategies to create seamless, engaging candidate journeys.
With advanced features like Social Apply, Smart Scorecards, and Smart CV, their AI continually optimizes campaigns to attract and convert high-quality candidates, ensuring better hires for your organization.
Build Social Talent PoolsTM-3.webp

Adway places the jobs exactly where top candidates spend their time — their social feeds. Their AI-powered targeting ensures more qualified candidates see the roles, extending the reach beyond traditional job boards.
Adway's AI-powered matching technology cuts through the noise, connecting companies only with the most qualified candidates for each role. No guesswork — just precise, data-driven hiring that helps companies find the right talent faster.
Activate your Employer Brand-4.webp

From job postings on social media to building long-term talent pipelines, Adway links the employer brand with pre-engaged social talent pools — ensuring a continuous flow of qualified candidates when they need them.
In today’s AI-driven recruitment world, cost and efficiency matter — but quality is what truly drives success. Stronger applicants lead to stronger hires, ensuring employers attract the best candidates every time.
Attract Quality Hires on Demand-5.webp

Through the power of social media advertising, candidates can be precisely targeted using a virtually unlimited range of selection criteria. Adway presents the right opportunities with pinpoint accuracy — like a virtual headhunter — to candidates who may not even realize they’re ready for a new role.
Harness the power of social media to activate and amplify your employer value proposition. Connect and engage with the right candidates using the right messages at the right time. Pre-engage with talent already aligned with your brand through Adway’s Social Talent Pool features.

The Technologies

NextJSNextJS
ExpressJSExpressJS
MongoDBMongoDB
RabbitMQRabbitMQ
RedisRedis

Results

Due to the InterCode engineering team efforts, Adway was able to achieve such results :
Time cut for hiring by 59%
Boosted quality of hire by +36%
Achieved €194 return for every €1 spent
Reduced cost per application by 54%
Unlocked new talent pools with AI and automation
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