Case Study
Reputation Tech SaaS Platform - Localyser
Localyser is an innovative online reputation management and customer experience platform built for multi-location brands. It enables businesses to turn online reviews into a powerful marketing tool by automating the tracking, responding, boosting, and analyzing of reviews across platforms such as Google, Yelp, UberEats, and more - all from one intuitive dashboard. By leveraging Localyser, brands can strengthen their reputation, enhance customer satisfaction, and drive sustainable growth across every location.
COLLABORATION PERIOD: 2019 – now
INDUSTRY: Reputation Tech, Review Management
Business goal
Localyser's business goal is to establish itself as the premier solution for multi-location brands looking to elevate their online presence, improve customer engagement, and bolster brand reputation through strategic and effective reputation management and customer experience strategies.
Product description
Localyser helps multi-location brands take control of their online review management. Localyser makes it simple to track and reply to online reviews, answer social media DMs, generate positive reviews and analyze customer sentiment across all locations. Consolidate all of the reviews and social media accounts in one dashboard. From Google to TripAdvisor, UberEats to Deliveroo, Instagram to Twitter, Localyser integrates with 75 sources for the business.
Solutions
InterCode specializes in developing web and mobile applications. In our partner relationships with Localyser, we provided a tailored solution that addressed several key challenges for our client.
1. Firstly, we assisted in gathering actionable customer feedback by developing a robust system that consolidates feedback from various sources into one centralized platform. This not only streamlined the feedback collection process but also enabled Localyser clients to analyze and act upon customer insights effectively.
2. In addition to feedback management, we developed an integrated direct messaging (DM) system for Facebook and Instagram messages, providing Localyser’s clients with a unified interface to manage and respond to messages from these popular social media platforms. This feature simplified communication with customers and improved response times, enhancing overall customer satisfaction.
3. Furthermore, we used artificial intelligence (AI) technology - connected OpenAI API - to improve the analysis of reports and feedback responses. It's like embedded ChatGPT. By implementing AI algorithms, we automated data analysis processes, enabling Localyser’s clients to derive deeper insights from their data and make data-driven decisions more efficiently.
Overall, our solution not only met but exceeded Localyser's expectations by helping them reach their desired business objectives.
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The Technologies
React25%Project coverage by technology
NodeJS25%Project coverage by technology
JavaScript25%Project coverage by technology
MySQL 25%Project coverage by technology
The Result
As a direct outcome of our development efforts, Localyser successfully expanded their business operations into the Middle East and Canada. Localyser has emerged as one of the most recognized review and reputation management software solutions in the industry. With the implementation of our development solution, the user base of Localyser experienced a remarkable growth of over 30% .
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