Case Study
AI-Powered BI Software and Marketing Automation — Powered by Anthropic's Claude
A digital marketing agency that serves luxury apartment communities needed a better way to track and report on marketing performance. Their existing no-code BI tool was too expensive, too rigid, and too slow. Frequent crashes made client reporting unreliable. The platform could not handle the unique needs of property data and marketing analytics in the real estate space.
InterCode stepped in as a custom software partner. We built a cloud-native data and analytics platform on Google Cloud Platform. Our data and analytics services gave the agency everything they needed: real-time dashboards, automated PDF report delivery, and a client onboarding process that takes hours instead of days. The agency now has management tools that save time, cut costs, and support growth.
COLLABORATION PERIOD: 2023 - now
INDUSTRY: Luxury Real Estate, Marketing Analytics, Multi-Family
CLIENT'S WEBSITE: streetdigital.ai
Claude Products We Use
InterCode built and continues to expand the Street Digital platform using Anthropic's Claude across the full stack:
Claude Code — used by InterCode's engineering team throughout development, including the microservice architecture, data pipeline design, and backend/frontend implementation.
Claude API — powers the platform's in-product AI features: transforming property specials into optimized ad copy, classifying and excluding negative keywords using property-level context, ingesting emailed reports and alerts to surface anomalies and recommended actions, and driving the platform's internal natural-language data chatbot.
Claude Design — used by the team for the platform's UI/UX design work.
The Challenge: Why the Old Platform Had to Go
The agency built its analytics offering on a popular no-code BI tool — a common early-stage choice. As their client list grew, the tool became the problem: rising licensing costs, no ability to adapt to apartment-marketing KPIs, frequent crashes, no real vendor support, manual data integration, and dashboards that timed out under load.
Day-to-day operations suffered too — slow client onboarding, disconnected data sources, no data quality checks, failed report deliveries, and generic dashboards for every client.
The agency needed real management tools built for their market, not another off-the-shelf tool. They needed a partner, not just a vendor.
As the partnership matured, the remaining bottlenecks shifted from infrastructure to manual operations — hand-written ad copy, manual keyword reviews, disconnected campaign tools, and no transparent view into marketing spend. InterCode's latest release tackles this next layer with AI-driven automation and unified operations.
Technologies Used
React
Mantine UI + React Table
ReChats
NestJS
Google Cloud Platform
PostgreSQL
BigQuery
DBT
SendgridReactMantine UI + React TableReChatsNestJSGoogle Cloud PlatformPostgreSQLBigQueryDBTSendgridProduct description
A BI tool for multifamily property managers, offering insights into digital marketing campaigns by integrating with Google Ads, Analytics, Property Management Systems, Social Media platforms, and more. It features customizable reporting dashboards and scheduled email delivery. The tool uniquely aggregates and analyzes data from various sources, providing comprehensive insights within a single tool.
The platform has since expanded into an AI-driven marketing operations system — automating ad copy generation, negative keyword management, and report analysis, unifying all campaign types into one workspace with a natural-language data chatbot, and adding invoice-level cost transparency, data-driven multi-touch ad source ROAS attribution, and competitive intelligence reporting.
The Challenge: Pain Points at a Glance
1. Platform and Technical Problems
2. Day-to-Day Operations Suffered Too
3. Enhancing UI performance
4. The agency needed real management tools built for their specific market
2. Day-to-Day Operations Suffered Too
3. Enhancing UI performance
4. The agency needed real management tools built for their specific market
The Solution: A Cloud-Native Analytics Platform
InterCode designed a custom platform from scratch. We used Google Cloud Platform as the foundation. Every part of the system was built for speed, flexibility, and scale. Here is how we approached each layer:
The goal was to give the marketing team a single place to see all their data. Google Ads spend, website traffic, social media engagement, and property data from property management systems — all connected, all in real time. No more manual exports. No more stale numbers. Just clean, reliable data that helps them serve their clients and grow their business.
A Modern Architecture That Scales
Data Engineering and Integration
Dashboards and Reporting That Clients Love
Marketing Platform Integrations
The Expansion: AI-Driven Marketing Operations
Building on the core platform, InterCode's latest release layers AI-driven automation and unified operations on top of the existing system, organized around three pillars.
Operational Optimizations: AI turns property specials into ad copy, classifies negative keywords by property context, and reads emailed reports to surface anomalies — all without manual review. Search, social, remarketing, SEO, and geofencing now run in one system with a natural-language chatbot, plus invoice-level cost transparency across services, properties, and vendors.
Data Analysis: A dedicated cost engine tracks cost per lead, tour, and lease against real spend, enabling near real-time budget shifts. Multi-touch attribution reconstructs the full prospect journey, while smart benchmarking compares properties against real competitors.
System Scalability: A microservices architecture scales integrations, data, analytics, and AI independently — pre-processing heavy calculations for instant reports across portfolios of any size, without architectural changes.
Results: Real Numbers, Real Impact
Performance Gains Dashboard load time: 30+ sec → under 3 sec. Metric calculation errors: eliminated. Platform uptime: 99.9%. Data freshness: real-time (was day-old). Traffic spike handling: 10x auto-scaling. Cost Savings: 75% lower platform costs than the old no-code tool, driven by pay-per-use Google Cloud pricing, smaller BigQuery batches, and auto-scaling. No vendor lock-in — the agency owns its code. Better Operations: 80% faster client onboarding, isolated report delivery so one client's issue never affects another, fast in-house error tracking, self-service dashboard configuration, and version-controlled metrics via dbt. Business Growth: 4x faster onboarding lets the agency take on more business without adding headcount. Custom reports set them apart, real-time data builds client trust, and full technical control keeps every decision data-driven. An Ongoing Partnership InterCode's engagement with Street Digital has continued since 2023, evolving from the original platform rebuild into today's AI-driven marketing operations system. "Before InterCode, our reporting platform was the thing keeping me up at night, with crashes, day-old data, integration limitations, and a bill that kept climbing. They rebuilt it from the ground up on our terms, and now our dashboards load in seconds instead of timing out , at a quarter of the cost ." — Donald Kleckner, Founder, Street Digital
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